Report on Consumer Behavior of Soft Drinks free essay sample

Need for the study With the economic liberalization in India a number of global companies have been coming forward to invest in India and tapping perhaps and worlds biggest growing market. As the floodgates have been opened up for Multinational Companies, the global giant Coca-cola also decided to make an entry into the Indian market. In India, the per capita consumption of soft drinks is at rock bottom level even less than our neighboring countries Pakistan and Bangladesh, where it is four times as much. The last summer was particularly sweltering one, with temperatures hitting the high 40s in some places yet; bottles were disappearing from shelves faster than they could be replaced. In the peak season, they found themselves short of capacity and having to turn around their trucks faster and faster to slake the greater Indian thirst. With growth rates zooming into the double digits, bottlers have been propelled into expanding capacities. We will write a custom essay sample on Report on Consumer Behavior of Soft Drinks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With their big-time plans, the multinationals have changed the face of this business, long dominated by small-time businessmen. If demand continues to increase annually at an average of 20 percent, then volumes could reach one billion cases within ten years. 4 These arc ambitious targets and to reach them the cola makers will have to build capacity, infrastructure, make their bottlers more available and more affordable. There are 5. 00,000 retailers stocking soft drinks in India. Also, soft drinks which retail at any where between Rs. 9. 00 and Rs. 12. 00 are expensive when measured against purchasing power. As they concoct their strategies, keeping an eye on each other all the time, ultimately theres only one guy they have to watch out for, who will determine their fortunes: the consumer. The real race to quench his thirst has just begun 5 Objectives of the studyTo study about the consumer preference with regard to soft drink To study about the consumer perception with regard Coca — Cola To understand the Promotional Strategies To find out the medium which is most effective in reaching the consumers? 6 Research methodology Data will be collected from a sample size 1000 and distributed over different areas by using simple Random Sampling. Random Sampling consists of 1. Demographic Segmentation 2. Sociocultural Segmentation 3. Use-Related Segmentation 4. Use-Situation Segmentation Analysis 1. Data Analysis is done both qualitatively and quantitatively. 2. The analysis is presented pictographically using bar graphs The period of the study is past one year 7 Scope of the study The new economic policies of the Govt. of India adopted in the mid eighties were given further impetus by the early nineties. The Indian market has undergone considerable changed as a direct consequence of many of these policies and soft drink industry is no exception to this. Keeping the above mentioned perspective in the background, the researcher has selected soft drink market, since the marketing task his became more challenging and intensive competition has opened up new vistas. Companies are evolving marketing strategies by studying the demands of the market place increasingly penetrating into appropriate market segments introducing differentiated products to improve their market share. The soft drink market has achieved an accelerated growth in the past decade. Soft drinks include ail types of non alcohol carbonated flavored or otherwise sweetened beverages. The entry of Pepsi and the reentry of Coca Cola in the India market arc inevitably facing stiff competition but the ultimate winner is customer/consumer. This has led the researcher to study me perception of consumers towards different brands of soft drinks and to gauge out the 8 promotional strategic being adopted by the marketers to lure promiscuous buyers and win a larger share in the markets.

Anatomy Essay

Anatomy Essay Students whose major lies in biology, physiology etc in some cases need to write an anatomy paper. It could be an anatomy essay, an anatomy research paper, an anatomy term paper or even an anatomy dissertation. There are various fields where you can write an anatomy paper. Anatomy – is a study of the humans body. And in order to write a good anatomy paper – you have to have some knowledge on this subject. Professors always value experts, so with your academic paper – you have to show your professor that you are proficient in a specific field in anatomy. You have to start with a little research on an anatomy topic. The topic can vary from the human body in general, to a specific part of th human’s body. It really does not matter, as your professor can acknowledge any anatomy topic of your anatomy essay, anatomy research paper, anatomy dissertation. Your anatomy paper has to synthesize the knowledge which you have gained from various sources, so do not expect to bring some novelty to your anatomy paper. All sources that you use in your paper have to be properly cited and referenced.   The last thing you want to do in your anatomy paper is plagiarize. Plagiarism is simply a collection of incited and unreferenced sources, which you show to be your own. The format of the anatomy paper is also very important, as you have to strictly follow the guidelines provided by your professor. If you need to get some information on the format of your anatomy paper – feel free to roam around the internet. You surely will gain some idea on the format which needs to be used. The summarization or conclusion part of your anatomy paper is the part, where you make conclusions of the things you have written in your main part of your anatomy paper. Make sure you do not contradict yourself in any part of the paper. CustomWritings.com is your trustworthy assistant in any paper. If you have a need of a custom written quality paper on anatomy – feel free to enquire at CustomWritings.com and we will be more than glad to assist you in writing Biology essays.

Adaptation And Evolution

The Scientific Method is the most logical way in order to prove whether your hypothesis is wrong or not. Many processes are counted before a result of a test can be considered as a law or a theory. In this case a hypothesis can in a way or another also be considered as the theory. Â  As an environmental science teacher, I would explain that in this generation, what was nearest thing to the truth is the one that is gaining the advantage to belong to the set of things that can be considered as true. If the basis of the statement is scientific then I can say that he should say otherwise. It is a convention that before a certain fact is considered as true it must satisfy the scientific method of doing things. Biological evolution is a theory because in the duration of its study they had reached the point wherein they come up with the scientific model that could be viewed as the approximation to the truth. Only approximation could be attained due to the fact that the things that we know in this world are constantly changing and is based on the current knowledge or scientific observations that we had.(Moran, 2003) Â  The theory therefore of biological evolution is the nearest thing to the truth in this generation. We cannot absolutely say that it is the truth because no one in this world knows all the facts and necessary data to back up the biological evolution and at the same time prove that we came from creation of GOD in heaven. another thing is that we do not know the things that might happen maybe in the near future another fact is to be known to the rest of us that can totally alter the ‘truths’ that we consider today. Since science does not deal with absolute truths but with hypothesis theories and models that had undergone intelligent trials and comparisons from the past and in the present it is nearest to the truth and at the same time could be explained scientifically unlike the unexplainable nature of the creation. Creation is only explainable in terms of religion but there is no tangible evidence that it had occurred unlike the biological evolution which had presented every detail of the assumption and had been tested in time. In other words I could explain that the statement had been said due to the technical misconception of the word theory and also due to the never ending battle between the creationists and biologists on who is telling the absolute truth. Evolution through natural selection as the earth’s history told us would take years and even millions of it to take place or before a certain ‘evolved species’ would materialize. In this case the effectivity of the proposed solution to the increasing pollution in the air is not possible for another ten or million year. When this happened then the environment would greatly suffer. As of today, the efforts of minimizing the use of chemicals and other industrial inputs are high but with minimal results. The environment is continually depleting from the robust and sound area to live by. The effect of air pollution in the environment is increasing thus making the earth an area less safe for its inhabitants. The climate change (global warming) is one of the results of the pollutions in the air that is very alarming. It causes changes in the environment that we can no longer tolerate in the near future. If the scenario continue to take its toll there would come a time that we can no longer live in this earth. The neglect that most of us had done is now a big ghost that would hunt us in our dreams. The depletion of our natural resources and the degradation of the environment is beginning to prove their importance in our life by giving us little or very minimal harvest and lots of pest and diseases to compete with our crops resulting to less and less foods available in the market. The above statements are very important in order for me to explain my response in the second statement/question. As an environmental science teacher, I must be able to explain first the implications of the pollution in the environment and the whole world to be general. What I was trying to explain is that there is a possibility that evolution of species with developed lungs to detoxify the pollutants would materialize in the future. That we cannot deny the fact that human beings evolve thru time in accordance to the environment that they live in. With all this facts in hand, we can say that it is true but come to think of it. Do we have to wait for that thing to happen and let the environment work for itself for its survival? Don’t we think that we owe nature or the earth for our existence and we should as a sign of gratitude do something to save the earth from total depletion and destruction? Through time that would elapse in the long wait of the evolution process, are we sure that there are still the place called the earth by then? In short we cannot deny the evolution process to happen and at the same time we cannot just let the earth to be destroyed as we wait for the moment in our existence that we had developed the lungs that can detoxify the pollutants in the air. If the evolution happens then good. We had acquired another form of survival mechanism but in order to live and have a place to live we must be concern about the welfare of the environment. References: Moran ,Lawrence. Evolution is a Fact and A Theory. 2002. http://www.talkorigins.org/faqs/evolution-fact.html

The process of flagging Term Paper Example | Topics and Well Written Essays - 5000 words

The process of flagging - Term Paper Example Flagging is a provision that is essentially allowed at the request of the student; as such the student must request for such a provision in writing to the examinations body . This request often has the reason for which they are requesting special consideration with the nature of special consideration that they are requesting from the examining body. This request must be accompanied by a physical disability evaluation report that is completed and duly signed by a qualified evaluator . It is common that special consideration be provided for those with various disabilities and the nature of consideration often includes extra time for the completion of their examination. The Law School Admissions Council will then notify the expected recipients of the student's scores of the nature of special consideration that the student has requested for and whether it has been granted or not. However, test scores of undergraduate prospective students are no longer flagged for the SAT and Advanced pla cement programs among others .This information is often sent as a confidential report to the test score recipient meant to ensure privacy. The information in such reports not only details that extra time was provided for the student to complete the test but also includes warnings that the results obtained by the student should be treated with great sensitivity and flexibility . These reports also go further to disclose the nature of disability of the student thus providing confidential information about the student.... Such special considerations are presented in light of extra time that is provided to these students with disabilities that allow them to finish the test exam. The process of allocating a student extra time is often not considered a standardized testing condition necessitating the need for test administrators to inform the test recipients of the testing conditions. This is because scores that are obtained as a result of non-standardized testing conditions cannot be compared to the scores that are obtained by other students under standardized testing conditions4. It has been the subject of extensive research methodologies that have revealed that results obtained on the Law School Admissions Test (LSAT) from nonstandard testing conditions cannot be compared to those obtained from standardized testing conditions. The extra testing time has been realized to provide scores that tend to over-predict how the examined students will perform in their first year of law school5. They obtain resul ts that are too high for the examined course when they are likely to achieve dismal performance in their first year of law school because they may be unable or unwilling to use such non standardized testing conditions6. This is especially the case of students with cognitive disabilities who out of fear of stigmatization by fellow mates will opt not to request for accommodation7. But students with physical disability will have no option but to request accommodation as is the case with amputees who may require assistance with filling out their answers. This concept has often been the center of research that has sought to establish why students do not perform as well when they enter their first year of law school. It is because of such reasons that the Law School Admissions Council

Political Equality Essay Example | Topics and Well Written Essays - 1500 words

Political Equality - Essay Example Hence, it is a citizen right irrespective of his or her origin, gender, race, political persuasion or opinion to exercise what according to the constitution is a mandatory. This implies a person based on what he or she feels towards a certain issue should express oneself freely but within the guidelines set by his or her states’ constitution (Neyer, 2012). In addition, political equality implies every person bears â€Å"equality under the law† (Bond & Smith, 2010, p. 8). This means any regime ought to demand adherence to all set laws from its respective citizens without any impartiality based on either status or identity (Bond & Smith, 2010). This also applies in arbitrating justice where any wrongdoer should face fair judgment without any bigotry. Case study Contemporary evidence of political equality is evident in Guatemala where the regime not only ensures effective mechanisms meant to promote ethnic mobilization but also women to participate in politics (Vogt, 2011) . Ethnic mobilization in this case refers to the† ethnicization† of the former marginalized groups in Latin America, which did not have any say in influencing any political process or action there earlier but lived in passivity of what other mainstream groups already implemented. However, this norm by inferior ethnic groups continuously experiencing political marginalization has ceased to exist where many of them since 1970s up to date have explicitly emerged to the limelight of political arena to claim equal treatment (Vogt, 2011). Equal treatment or say in this case implies enjoying same land rights, bilingual education/culture and even self-determination in their respective territories without any form of coercion from the state or influential people (Vogt, 2011). Latin America and especially Guatemala to have this attainment has taken persistent civil disobedience by varied movements in the region, which up to date they are still active prompting the female gender to take part in politics (â€Å"UN Women†). This is due to the elimination of numerous barriers in form of segregation and low opinion of the female gender especially while showing interests of venturing in politics. The evidence of political equality in Guatemala in terms of political participation was evident in 2011 whereby 51% of all voters comprised the female gender besides recording high number of women candidates vying for varied posts contrary to other past years (â€Å"UN Women†). Consequently, prompting UN Women claim the time for the female gender to determine the shape of Guatemala’s politics has already come. However, this overwhelming emergency of women in politics during then up to date was through UN Women’s efforts by training candidates especially from small ethnic groups, which due to their earlier inferiority experienced marginalization (â€Å"UN Women†). Training initiatives mainly provided by UN Women focuses creating awareness concerning the essence of voting by indigenous women and increasing their political presence. This is because they will not only claim their fundamental rights but also develop others by imparting them with the right political

Discrimination Against Redheads Essay example -- Racial Relations, Ste

Discrimination, stereotypes, and prejudice are constant problems in society which are consistent at any age in all cultural and social settings. The results of discriminative behaviour against different children can impair psychological development and result in depression episodes which sometimes lead to suicide (Schoolboy bullied, 2009). Suicide among adolescents is not a new phenomenon, but discrimination based on appearance is definitely a form of catalyst that makes the pressure of growing up higher and unbearable (Konopka, 1983). This research will focus on discrimination against redheads because scientific research has covered other forms of discrimination based on appearance, but discrimination against redheads remains a neglected area in both society (Bellasugar Australia, 2009) and scientific research. The gene mutation responsible for ginger hair was discovered in 1995, but this research did not leave any significant impact and future research based on this discovery was dedicated to exploring other differences in genetic constitution between redheads and people with other hair colour (Johansen, 2005). For example, it is established that red hair is the first phenotype linked to pain tolerance (Knight, 2002). Research by Edwin Liem, Teresa Joiner, Kentaro Tsueda, and Daniel Sessler (2005) proved that redheads are more sensitive to thermal pain than women with dark hair, and the results have confirmed previous studies regarding redhead resistance to anaesthetics. There were several limitations to this study, including possible bias from the investigators and subjective responses from participants, but Liem, Joiner, Tsueda, and Sessler (2005) have reached the desired conclusion because they did not consider these limita... ...lops during childhood, the inability to reverse it will most likely result in retaining the prejudice during adulthood. Because no research has been made regarding hair colour discrimination, the main aim of this research will be to collect and analyse the data, so future research will be possible. Without providing empirical evidence that discriminations against redheads exist, it is not possible to continue exploring the discrimination effects on psychological development among redheads. Most importantly, prejudice against redheads is the most neglected area of prejudice, and people should be more open about it than about political, racial, religious, and other forms of prejudice, so future research could perhaps provide insight into variables that influence the formation of prejudices which researchers in other forms of appearance-based prejudices have missed.

12 Angry Men Prejudice Essay Essay

What is Justice? Justice is a concept of moral rightness based on ethics; rationality, law, religion or fairness, as well as taking into account the inborn rights of all human beings and citizens, the right of all people and individuals to equal protection before the law of their civil rights, without discrimination. Justice is one of the great concerns of humankind. It is something for which people over centuries have been willing to struggle and even die. Examples of Justice are novels 12 Angry Men and The Green Mile. 2 Angry Men is a novel written by Reginald Rose in 1955. The story takes place in 1957 in the jury-room of a New York Court of Law. It is about a young delinquent who is on trial for the murder of his aggressive farther. Eleven jurors are directed by the judge to gather on a hot afternoon to declare if there is any reasonable doubt as to why the boy is not guilty. One, even though far from convinced of the boy’s innocence, feels that some of the evidence against him is ambiguous. By the end of the day that juror has reversed opinions of all eleven jurors. Prejudice: There are many significant views and values that Reginald Rose demonstrates in 12 Angry Men the most important one being that prejudice constantly affects the truth and peoples judgement. As the jurors argue between themselves as to whether a young boy is guilty of stabbing his father it is shown that â€Å"It’s very hard to keep personal prejudice out of a thing like this. † This is most evident in the way juror #3 and juror #10 come to their decision that the young man is guilty as they bring in there prejudice against young people and people from the slums to make their judgement without considering the facts of the case. Rose uses juror #8 who can see the whole trial because he is calm, reasonable and brings no prejudice as a prime example of what a juror is supposed to be like. Juror #10 is the character who brings in the most prejudice to the jury room as he has formed his decision from the moment he saw the young boy and sees no reason for him to waste any time debating on whether the defendant is guilty. His prejudice comes from the fact he used to live in the â€Å"slums† and consider people like the defendant to be trash. This is established when he states â€Å"you can’t believe a word they say†¦they act different†¦ they don’t need any big excuse to kill someone. † Juror #10 never really considers the facts of the case only using them as a pretext to vote guilty and to leave early. When he found it too difficult to change people’s opinions he simply gave up and voted not guilty. â€Å"I couldn’t care less†. This shows just how little he cared for the defendant’s life and the jury system unlike juror #3 who deeply cared about the jury system and the case.